Complimenting Your Business Email Marketing Efforts with Business Texting-The Reasons for this Strategy
Any marketing initiative will work perfectly when it is integrated with other marketing channels as compared to when just a single channel is used. The idea of amalgamating two or more business marketing methods is perfectly illustrated by the two marketing methods-SMS marketing and email marketing. Marketing via email messages nowadays has been turned out to be a specialized field and role. As a matter of fact, with the relevant email content, you will be in a position to maintain a steady relationship with your customers. What’s more interesting is the fact that has been established that a good percentage of the email messages, marking over 50% of the email messages, are nowadays opened on mobile devices that are nowadays widespread such as mobile phones and tablets. This is certainly amazing a piece of information but more surprising is when you look at it in comparison to the rate at which SMS’s are opened using the very same mobile devices which is established to be over 98% of the messages. In as much as each of these two methods actually do have their own peculiar benefits, the fact as well is that they have some features that they share in common and as such make them be a combination of marketing campaign that will be as cohesive and bear your business magnificent results in the end of the campaign. The following are some of the examples of the email marketing campaigns that will actually bear better results when they are supported by text message marketing.
One sure example of the messages via email that will benefit from business texting is that of the Text-to-Join messages, appealing your target customers to subscribe to a particular service. All you will need to do is to have a text message sent to your target audience after you have sent them the email to their mail addresses, requesting them to opt-in to your subscription list. As a result of the fact that quite a high percentage of the text messages are read in such a short period of time, close to 90% of these read in about two minutes, you will have highly increased your chances of receiving a positive response from your audience. By using the SMS’s as a means or platform for communicating with your customers, you will be in a position to segment your list and in turn enable you to send out rather targeted messages to the target audience.
The other area where you will quite see business texting of great benefit and use will be when you are to send out business event invites. After you have sent the email to the customers and expected attendees to the event formally via their email addresses, you will then need to follow it up, a day or two to the D-day, with a business text or SMS to remind them to attend.